Ordinarily, the telecoms industry is much less associated with the theme of sustainability than many other so-called “heavy” industries such as energy, chemicals or automotive. An obvious explanation for this is that the telecoms industry is much less carbon-intensive, and consequently could be seen as greener. However, appearances can be deceptive
It is a mistake to equate “sustainability” with “green” – sustainability is more encompassing than green, comprising not only environmental issues but also social, marketplace and quality of life issues. As any telecoms executive can testify, the industry has to cope with plenty of sustainability issues, such as digital divide or inclusion, security, privacy and responsible content. Various initiatives have been undertaken in this regard, such as the Global e-Sustainability Initiative (GeSI), a partnership of information & communication technologies (ICT) companies that promotes technologies for a sustainable development.
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