In the telecom industry many AxPU metrics have been proposed and/or used to assess the business performance of a given telecom market and/or operator. However ARPU (average revenue per user) remains the most strategically regarded and widely accepted metric. It is commonly calculated by dividing aggregated revenues by the average number of subscribers who theoretically generated those revenues during a predefined time period – typically a month as adopted by most telecom carriers. More interestingly, focused ARPU figures are calculated for specific services in a bid to identify the largest sources of revenue generation, as they are calculated according to diverse factors such as geographic location, user age, occupation, and income.

Jamoussi believes it is time to contest assumptions such as low-ARPU markets are unprofitable, while high-ARPU ones are

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Unsolicited text messages, web page banners while browsing the mobile Internet and banner ads on idle screens… These formats still constitute the most predominant types of mobile advertising that mobile phone users are exposed to today, and are largely initiatives based on formats from the online world of advertising.

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In January 2009, when Cisco released its first Visual Networking Index, a forecast of data traffic in mobile networks, the first reaction from the market was incredulity.

Cisco was projecting that, based on traffic observed over the last five years, mobile data traffic was to double every year. Even more remarkable, video, then a mere 20 per cent of the overall traffic would rise and account up to 64 per cent of the traffic by 2013.

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The Internet is becoming more and more app centric as smartphone penetration and mobile computing are on the rise. This leads organisations to play with the idea of creating their own infrastructure in order to leverage on the opportunities and high demand for applications. There is a huge availability of app stores ranging from different mobile operating systems, netbook apps, HTML5 apps, TV apps, to stores specialising in selling apps for a distinct industry. There seems to be enough room for businesses to tap into this market. Most of the app stores are operated by the platform manufacturers; however, operators that are even closer to the consumer need to open their own versions of stores in order to create wider adaptation of mobile applications.

Alexander Rauser is CEO of Prototype Interactive

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It is no surprise that healthcare professionals are turning to wireless technology to significantly improve healthcare practices around the world. There are great challenges faced by national healthcare systems in terms of prevention and efficient provisioning of medical care to an ageing population with growing incidence of chronic diseases

With the patient’s prior consent, M2M solutions enable mobile health devices to remotely monitor, connect and communicate the patient’s health status to a medical specialist over the air

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