SeaChange International is a provider of software applications, services and integrated solutions for the management and monetisation of video-on-demand (VOD), digital advertising, and content acquisition. The company recently attended GITEX in Dubai, believing the GCC region is ripe for the introduction of IPTV and real VOD services.
“Somebody else will offer video services over the top of your network, reducing you to being the dump pipe, and they will then command the relationship with the content owners and with the advertisers”
The initial market for SeaChange’s technology was in cable linear ad insertions, and that is a market which we command now and is very active because of high definition (HD) content, which is being inserted into cable networks.