Vodafone and Chile’s Entel PCS have signed a strategic alliance that will see the UK operator’s products and services made available for the local operator’s six million Chilean subscribers.
Nine Months Later
June 1st, 2008 — Issue 1 June 2008
Al Barrak suggests the rebranding of Celtel will commence in the third quarter.
Nine months after the launch of its new global corporate brand, Zain Group continues to build its case to become a top 10 global telecoms operator by 2011. Market conditions are becoming all the more challenging and the emerging market halo is fast evolving into
New Horizons
June 1st, 2008 — Issue 1 June 2008
In April CDMA pioneer Qualcomm opened up its first representative offices in the Middle East in Dubai Internet City. Given the overwhelming dominance of GSM technology in the region, at first it appears a curious move. However, when looked at in the context of Qualcomm’s participation in the WCDMA market and the slowing pace of growth of the cdma2000 market, this may prove to be a timely shift in focus for the San Diego stalwart.
Dubai epitomises the rapid development taking place in the wider region, which Qualcomm will be keen to participate in.
Stamp of approval
June 1st, 2008 — Issue 1 June 2008
The high profile rebranding exercises implemented by leading telecoms providers such as Zain and Etisalat in the Middle East region in recent years has given rise to a closer evaluation of what the value of a brand actually is. Michelle Mills investigates how brands have evolved to become the most valuable intangible asset of an organisation, and what mistakes are sometimes made in pursuit of brand building.
Richard Branson is the ultimate brand champion for Virgin, espousing the company’s values and aspirations.
CRM vision to reality: How to become more customer-focused
June 1st, 2008 — Issue 1 June 2008
Whether it’s the global credit crunch, rocketing food and fuel prices, increasing interest rates or political instability, businesses have to navigate their way through uncertain times. Keeping revenue flowing whilst keeping an eye on ever- increasing overheads is the key to survival at times like this and it has become crucial that companies continue to bring in those all-important sales that keep the business afloat. Whether it’s services, goods or time that is being sold, the successful businesses outsmart their competitors, and while more advertising will likely bring in more sales, there is one often neglected area that really needs to be given attention when times get tough, and that is customer relationship management (CRM).
Zoran Vasiljev, group chief executive, Affinitiv Management & Strategy Consulting
Despite a wealth of information on the topic and no shortage of professional services to ease the way, many businesses continue to struggle with adopting and using CRM capabilities.
