February marked the first-year anniversary of the commercial launch of GSM services by Warid Telecom in Uganda. It has been a strong opening period, with the operator having added around 1.4 million subscribers in the period. Buoyed by such a positive market reaction to its service and offers, Warid aims to become a strong number two player in the next 18 months, having launched as the country’s fourth player
Warid Telecom’s success in adding more than 200,000 subscribers a month in its first year of operation brought it the Africa Com New Entrant Award
Uganda’s telecoms market is a bruising place, with the Uganda Competition Commission’s universal licensing scheme, launched in 2006, now in full flight. Four mobile operators offer service, with Warid Telecom Uganda being the last to enter the market, in February 2008. However, from the outset, the operator has made it clear that just because it launched fourth does not mean it has to remain in that position over time.