Pakistan, the world’s sixth most populous country, has been an alluring market for foreign telecoms players, with all but one of the six operators hailing from outside the country’s borders. However the high rate of churn, diminishing ARPUs amid a price war, and increasing demands from regulatory powers mean the mobile market is not as profitable as it once was. Michelle Mills considers the factors that are placing pressure on operator margins, and reviews the prospects for 3G
The circumstances surrounding the postponement of Pakistan’s 3G auction remain murky; with the Pakistan Telecommunications Authority (PTA) originally planning a process to be completed by the end of 2008, yet no such event has yet occurred. The PTA has not issued an official statement as to why the auction has not taken place or when one might do, suggesting the process is on hold indefinitely, due to the global economic crisis lowering the potential sale price that can be achieved, as well as the risk of limited interest from bidders.

When it is communicated clearly and simply in figures, often times a picture is much clearer than the best intended explanations. In the last half of 2008, and in particular the last quarter, Motorola added its voice to the chorus of LTE evangelists more audibly than it has ever done in the past. The vendor’s official position on this increased publication relations effort around the technology, is that with LTE standards entering their final stages of ratification, and with delivery estimates realistically being set as late this year and early next, the time is now right for Motorola to communicate that it is a viable infrastructure partner for this next generation of mobile technology.
Two years ago there was widespread interest in the possibility of MVNO (mobile virtual network operator) business models entering the Middle East. Interest tended to focus on the superficial benefits that an MVNO can deliver: greater customer focus, more flexible customer care models, more effective distribution, environmental benefits and, of course, lower prices.
