Deepening of the competitive landscape in Afghanistan over the past few years has meant that Roshan has had to work harder to stake its claim to be the country’s most popular mobile provider. Roshan CEO Karim Khoja describes how customer retention is the absolute name of the game and how satisfying a subscriber at a time is likely to keep the operator in pole position
Khoja intends to keep Roshan ticking over through a combination of tight cost control and churn-limiting strategies