The mobile industry is adopting green policies in line with global initiatives to focus on sustainable and renewable power sources and lessening climatic impact on the environment. Developing markets have been quick to trial and adopt these new initiatives – both from a corporate social responsibility perspective, as well as in order to reduce OPEX associated with maintaining off-grid base stations (BTS) in challenging environments. Green Giraffe’s Michèle Scanlon reports
Markets such as India and Nigeria are often cited as examples
of the high cost of power as related to the operation of diesel-powered generators. In 2008, Indian operators used an estimated two billion litres of diesel to power their networks. OPEX splits from operators indicate that on average a third of OPEX is directly attributable to power and fuel consumption whilst in rural areas this exceeds 50 per cent of OPEX. Similar issues face most operators in developing markets. Caribbean and South Pacific operator Digicel reports it spent US$11 million on diesel in 2008 to power its Haitian network, though a generator/ battery hybrid solution has already proven to show 35 per cent savings in diesel OPEX in trials in the country.

Alaa Alshimy is general manager for HP Procurve Middle East
Two years ago there was widespread interest in the possibility of MVNO (mobile virtual network operator) business models entering the Middle East. Interest tended to focus on the superficial benefits that an MVNO can deliver: greater customer focus, more flexible customer care models, more effective distribution, environmental benefits and, of course, lower prices.
Abdullah Mutawi is partner and head of telecom at Trowers & Hamlins, Bahrain




