Kaspersky places “cyber immunity” at the heart of its rebrand

Kaspersky Lab recently announced its rebranding to plain Kaspersky, with an accompanying evolution of its corporate logo. The firm says the revamp reflects the transformation occurring in cyber security as the Fourth Industrial Revolution sets in, and it was accompanied by the adoption of a new mission of “building a safer world.”

Refreshing a business’ mission and branding to better suit evolving circumstances is all well-and-good, though the proof of how effective it is will only be known in the months and years to come

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Hailing a heightened level of cyber resilience

While the Middle East region continues to assess the positive impact of the announced US$3.1 billion acquisition of UAE-based ride-hailing company Careem by global rival Uber, it is worth pausing for a moment to consider the implications of such a deal from a cyber security perspective.

Careem’s US$3.1 billion acquisition by Uber is a fantastic endorsement of digital services entrepreneurship in the Middle East, though cyber security must remain front-and-centre of the company’s ongoing evolution

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Proactive trusted transparency

Trust is not necessarily synonymous with cyber security, and this has been reiterated through the plethora of cyber breaches and data leakages that have been publicised in recent years. The lack of trust as it relates to allegations that organisations have wantonly sold, misappropriated or misdirected customers’ data without their knowledge or consent only exacerbates an already chronic issue.

In much the same way that realisation of the awesome and horrifying power of nuclear weapons preceded the establishment and ratification of the Non-Proliferation Treaty in the late 60s, so too must the dire consequences of a lacklustre and piecemeal approach to cyber security prompt an international move towards universal and heightened cyber security transparency

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No more tears?

It has been almost two years now since the world was gripped by a string of pervasive and damaging ransomware attacks, which fuelled mass paranoia and concern over the cost of technological advancement. Such levels of panic and speculation hadn’t been seen since the turn of the millennium and the Y2K system failure predictions and panic. From Petya to WannaCry and the creatively named NotPetya ransomware attacks, individuals, organisations, and nation states were awed and rightly fearful of the pace of dissemination and destructive capabilities wrought by the attacks.

What is the key to never shedding a tear over an incident like WannaCry again?

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Healthy 5G competition builds in Lebanon

The race for 5G superiority in Lebanon was on full display in 2018, with touch announcing it had performed the first commercial 5G trial in Lebanon at an event presided over by the Prime Minister of Lebanon, in September. Earlier in the year, competitor Alfa had announced a similar trial, though touch claimed its efforts mirrored real-life operations much more closely. touch’s demonstration was conducted over a period of two days with throughput speeds over the trial 5G network reaching speeds that are 100 times faster than current 4G LTE networks.

5G technology is set to catalyse telcos becoming real enablers of sophisticated, compelling country-wide mobile broadband services

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News

Zain Iraq becomes first operator in the Middle East to introduce purchase solution via Facebook

Zain Iraq, the country’s largest mobile operator, announces the introduction of a solution that enables customers to purchase offers via their Facebook app, making it the first operator in the Middle East to provide this functionality, and among the first 10 providers to do so worldwide. Zain Iraq, the country’s largest mobile operator by customer […]

Kaspersky Lab moves to open office in Rwanda

Kaspersky Lab has announced plans to open a new office in Kigali, Rwanda, to support the rapid growth of its business in East Africa. This strategic move will provide more room for development as well as closer proximity to new partners in the region, allowing Kaspersky Lab to continue its expansion into the African market. […]

Seed funding round for YaLLa Esports oversubscribed

YaLLa Esports, one of the leading esports organizations in the MENA region, has completed and secured a seed funding round from a group of strategic investors, led by super angel investor Kushal Shah. Finnish-born, Dubai-based esports trailblazer, Klaus Kajetski founded YaLLa Esports in 2016, having been heavily involved in building the regional esports ecosystem. With […]

30 million 5G users forecast in the MEA by 2024

5G is expected to reach 30 million subscriptions for enhanced mobile broadband in the Middle East and Africa (MEA) by the end of 2024, representing 2% of total mobile subscriptions. This will make 5G the fastest generation of cellular technology to be rolled out on a global scale, according to the recently published MEA edition […]

Ericsson to switch on 5G globally in 2019

Ericsson President and CEO, Börje Ekholm says the company will switch on 5G globally in 2019, backed by a strong, secure and available portfolio. Addressing media and analysts as he launched Ericsson’s Mobile World Congress 2019 in Barcelona, Ekholm also stressed the role of 5G as a critical national infrastructure, and emphasized the advantages for […]

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