Pan-African and Arab mobile operator Zain has reduced the subscriber target of its ACE (Accelerate, Consolidate, and Expansion) strategy to 110 million subscribers, down from a target of addressing 150 million subscribers by 2011. The three pillars of Zain’s ACE strategy, which were devised by group CEO Saad Al Barrak, had been to attain a US$6 billion EBITDA by 2011, become one of the top 10 leading telecoms
companies in the world by market capitalisation, and exceed 150 million customers across all its operations.
Speaking at the Africa Com event in Cape Town last month, Zain Africa CEO Chris Gabriel, publicly referred to the updated subscriber forecast, and the original 150 million figure no longer appears on the company’s website.