In December 2008 STC-backed Viva Kuwait launched as the country’s third mobile operator. Incumbents Zain and Wataniya had waged a long war of words expressing scepticism for the need of a third player in the country of 3.4 million inhabitants. A year on and Viva is successfully carving out a niche for itself, and its CEO Najeeb Al Awadi sees no reason why it should not aim for the top spot
Najeeb Al Awadi says Viva is looking to garner a market share of 30-33 per cent as soon as possible, and sees no reason why it shouldn’t target the top spot