At the beginning of March 2010, Orange Jordan became the country’s first operator to launch 3G, enjoying an official exclusivity period that extended to just under 12 months thereafter. Within that time the telco looked to establish a strong brand association with the technology and the services it enabled ahead of the introduction of competition. The launch by Zain of its HSPA service in February 2011 will be a test of how successful Orange has been in establishing its own 3G credentials
Nayla Khawam assumed her new responsibility as CEO of the telco as of July 1, 2009