In June last year, Richard Branson’s Virgin Group tied up with pan-regional mobile virtual network operator (MVNO), Friendi Group to create Virgin Mobile Middle East and Africa (VMMEA). The company had bases of operation in four countries at the time of the tie-up and recently announced winning a licence in Saudi Arabia and commencing operations in Malaysia. Richard Branson talks to Comm. regarding the scope of the MVNO opportunity in the region
Mikkel Vinter (left) and Richard Branson (right) are looking to establish VMMEA as the pre-eminent MVNO across the Middle East, Africa and South East Asia