Renna unveils MVNO identity to tackle Omani mobile market

Majan Telecom yesterday unveiled the strategy of its mobile virtual network operator (MVNO) to be known as ‘Renna’, following the signing of a reseller partnership agreement with Oman Mobile last week.

Renna’s logo symbolises ‘talking on the move’ while the red colour reflects the company values of competitiveness and passion

Renna will resell bulk services bought from Oman Mobile and will establish its own customer service and call centre in the sultanate. It has already tied-up with several Omani and international players in order to enhance its distribution capabilities and value proposition.

“We will penetrate specific under-served market segments by offering differentiated services that are easy, efficient and economical. We are therefore focusing entirely on managing customer needs and on what matters most,” stated Niklas Nielsen, CEO of Renna. 

“Based on extensive market research, this ‘no frills’ approach will be a welcomed alternative to the available products and services in the market and one that will bode well with our target segments,” he added.

The 100 per cent-owned Omani company’s brand name is inspired by the Arabic word meaning ringtone, and emphasises the ability to talk while on the move.

“The logo expresses the journey we want our customers to experience, one of valued offerings, pleasant surprises and easy connectivity. We like to think of it as a circle of trust with our people and enable them to talk more with real confidence,” stated Nielsen. 

Renna and fellow competitor in Oman, Friendi Mobile, will be the first two MVNOs to launch services in the Middle East, with services expected to commence early in 2009.

Renna is backed by prominent Omani investors, most notably the Al Yousef Group, a diversified investment holding company with activities in telecommunications, financial services, oil and gas, real estate development, trading and services.