WhatsApp accounts for quarter of Econet Zimbabwe’s data network activity

Econet Wireless is reporting that WhatsApp usage now accounts for nearly a quarter of its entire mobile data traffic.

In February the telco launched an unlimited WhatsApp bundle, using Sandvine’s Usage Management solution. The bundle includes various plans – US$0.30 daily, US$0.95 per week and US$3 a month – to offer bite-sized Internet plans priced to meet the needs of the market demographic.

WhatsApp now accounts for more than 23 per cent of network activity.