Wataniya Telecom in Kuwait rebrands to Ooredoo

Wataniya Telecom has adopted the new Ooredoo brand, continuing the momentum of the global brand rollout.

The transformation of the brand was announced at a ceremony at the company’s new Kuwait City headquarters by Abdulaziz Fakhroo, general manager and CEO, Ooredoo in Kuwait.

Ooredoo’s operation in Kuwait is the latest to adopt the new brand, joining those in Qatar, Algeria, the Maldives, Myanmar, and Tunisia. Following the global launch at the Mobile World Congress in February 2013, Ooredoo has successfully rolled-out the new brand across the Middle East, North Africa, and Southeast Asia.

The transformation into Ooredoo has seen these companies do far more than just change their name – each has launched a new wave of services and initiatives designed to promote human growth in their respective countries. For Ooredoo in Kuwait, this will include the launch of a range of life-enhancing consumer and business-to-business services, including Kuwait’s first e-commerce site for purchasing electronics.