Vodacom aligns its colours to Vodafone

Vodacom has officially launched its new brand and identity, which incorporates the red colour and corporate image of parent company Vodafone.

"The change in colour is the tip of the iceberg, just the outside indication of a much bigger change at Vodacom,” commented Vodacom Group CEO Pieter Uys. “The role we play in our customers’ lives has changed – connectivity has gone from a convenience to a basic need, and we need to turn our business on its head to make sure that we cater for this.”

The advertising slogan adopted by the South African cellco is "Power to You", which Uys describes as being a new approach and new direction for Vodacom.

In May 2009, Vodacom listed on the Johannesburg Stock Exchange after Vodafone increased its stake by 15 per cent to 65 per cent.