VMMEA follows up launch of Friendi brand in Saudi with Virgin Mobile

Virgin Mobile Middle East & Africa (VMMEA) today announced the launch of its Virgin Mobile service in Saudi Arabia.

Last month VMMEA launched Friendi Mobile as the first MVNO brand in the kingdom, and by now adding Virgin Mobile the Dubai-based regional telecom arm of the Virgin Group, is further strengthening its competitive position in the Saudi Arabian market.

There are some early indications that VMMEA’s excitement about the Virgin Mobile launch in Saudi Arabia is being reciprocated by the local customers, with more than 70,000 job seekers, the vast majority being young Saudi Arabian nationals, applying for a job with Virgin Mobile unit in the kingdom. In addition, there has already been a considerable buzz about the brand in the social media sites, with almost 300,000 people liking the Virgin Mobile KSA Facebook site.

Virgin Mobile’s launch plans for Saudi Arabia include opening more than 40 own branded shops and kiosks in the leading malls and high streets of the kingdom, plus work with strong indirect distribution partners to provide the Virgin Mobile product at thousands of other locations.

The expectations for Virgin Mobile’s success in Saudi Arabia are based on a customer proposition that include competitive and transparent prices. VMMEA is providing MVNO services in Saudi Arabia in partnership with STC.