Comments on: Viva la vida http://comm.ae/viva-la-vida/ Wed, 04 Apr 2012 11:55:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: iLSuL6ana » MNP Finally Approved In Kuwait? http://comm.ae/viva-la-vida/comment-page-1/#comment-1570 iLSuL6ana » MNP Finally Approved In Kuwait? Sat, 13 Feb 2010 11:16:23 +0000 http://comm.ae/2010/01/19/viva-la-vida/#comment-1570 [...] LINK [...] [...] LINK [...]

]]> By: Shafiq Hamid http://comm.ae/viva-la-vida/comment-page-1/#comment-1538 Shafiq Hamid Sun, 24 Jan 2010 12:04:44 +0000 http://comm.ae/2010/01/19/viva-la-vida/#comment-1538 You can gain customers by dropping prices (short-term), or by announcing breakthrough technologies (this is also short-term as competitors catch-up with technologies very quickly). What people want is unbeatable service - this is (or at least should be) the long-term vision for a company like Viva. Good service is not something that can easily be copied (it’s not a product). People don't mind paying a little extra for good service - people will also stay with you if they like your 'service' - better pricing and a little edge on technology will not 'shake the market'. Better service will get them to 'line-up' outside. The proof of the pudding in Kuwait will be when MNP becomes a reality (has to sooner or later). The churn rates I am sure will go crazy. The focus on ARPU is good - so why is Viva talking about market share? Today the operator is adding subscribers that are money-driven (short-term). ARPU clients care about service. Today all three operators in Kuwait are equivalent in service, that is, all of them are not very good. So maybe everyone stays where they are. Shafiq Hamid You can gain customers by dropping prices (short-term), or by announcing breakthrough technologies (this is also short-term as competitors catch-up with technologies very quickly).

What people want is unbeatable service – this is (or at least should be) the long-term vision for a company like Viva. Good service is not something that can easily be copied (it’s not a product). People don’t mind paying a little extra for good service – people will also stay with you if they like your ‘service’ – better pricing and a little edge on technology will not ‘shake the market’. Better service will get them to ‘line-up’ outside.

The proof of the pudding in Kuwait will be when MNP becomes a reality (has to sooner or later). The churn rates I am sure will go crazy.

The focus on ARPU is good – so why is Viva talking about market share? Today the operator is adding subscribers that are money-driven (short-term).

ARPU clients care about service.

Today all three operators in Kuwait are equivalent in service, that is, all of them are not very good. So maybe everyone stays where they are.

Shafiq Hamid

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