Virgin Mobile Middle East and Africa (VMMEA) launches operation in Malaysia under Friendi Mobile brand name

Virgin Mobile Middle East and Africa (VMMEA) has further expanded its footprint by launching a new operation in Malaysia under its “Friendi Mobile” brand.

Malaysia is VMMEA’s fifth investment in the region, and together with the existing operations in Oman, Jordan, South Africa and Saudi Arabia, the Malaysia launch is cementing VMMEA’s position as the pan-regional pioneer of the MVNO sector. With a growing customer base that has exceeded one million, and an ambition to double the number of operations over the coming years, VMMEA is on path to becoming a leading regional telecom group.

Mikkel Vinter, CEO & founder of VMMEA said: “We are very excited about the launch in Malaysia, as it is a big market with 30 million inhabitants and a vibrant economy. Malaysia has strong cultural, trade and tourism links with the Middle East markets where VMMEA has the bulk of our operations today, and with the footprint of VMMEA now covering Africa, Middle East and South East Asia, we are serving some of the fastest growing and most attractive mobile telecoms markets globally.”

The operation in Malaysia is launched under the Friendi Mobile brand, with a focus on multi-cultural customers in the country who are looking for a better mobile service.

Friendi Mobile Malaysia has the support from a wide distribution network with 1,500 dealers across the peninsula as well as Eastern Malaysia, and the dealer network will be further expanded over time.

Friendi Mobile Malaysia is owned by VMMEA and its Malaysian partner, the Selangor state investment fund, Kumpulan Perangsang Selangor Sdn Bhd (KPS), so the new operation benefits from the global experience of the Virgin Group as well as that of a strong local partner.