Uninor, Telenor’s venture in India, has added 1.2 million subscribers within its first month of operation. While the company has spectrum to roll out mobile services in 21 of India’s 22 telecommunications circles, the first stage of its launch began in eight circles.
Uninor operates out of 11 regional offices and in less than one year has recruited more than 1800 employees
Services were launched on December 3 in Uttar Pradesh (West), Uttar Pradesh (East), Bihar, Tamil Nadu, Karnataka, Kerala and Andhra Pradesh, followed by the Orissa circle on December 22.
"We are building on our launch – scaling up our network and our distribution. We will continue to focus on customer experience and compete for every new subscriber. In a competitive market it will never be easy, but we have a long term ambition and we have made a positive start," stated Stein-Erik Vellan, managing director of Uninor. "Considering that our subscribers currently come from only eight circles, of which one was launched towards the end of the month, these numbers are encouraging," he added.
Uninor launched its services with two price plans – a base plan called talklonger@29p designed for customers who make longer calls and a subscription plan called callmore@29p for those who call more often.
1 comment so far ↓
I think Uninor will do very well in the Indian market as Indians love talking on their phones and Uninor has made tariffs specially for those people…talk@29p..By the way, I am one of them and am using Uninor, so I know.
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