At an event held in London on the night of March 29, Saad al Barrak, former CEO of Zain Group launched his biography, entitled A Passion for Adventure – Turning Zain into a telecom giant.
The biography is described as a fast-paced life story, full of tips on leadership, business philosophy and personal values, and lauds how in just seven years (2002-2009), al Barrak transformed MTC Kuwait with a base of 500,000 customers into the international giant Zain, a company with over 72 million customers across 23 countries. Over the same period, revenues leapt from US$570 million to US$8 billion. 
Al Barrak’s life has been a colourful one, and he has seen Zain through challenging times, like the Iraqi invasion and occupation of Kuwait in the early 1990s. His entrepreneurial taste for risk and his understanding of emerging markets led him to the acquisition of Celtel International, sparking the trend of Arab investment in Africa’s telecom sector.
3 comments ↓
I read the book. It is truly a masterpiece. Get it, read it and I am sure that you will enjoy like I did.
I hope I can find the book locally here in Cairo.
Dr. Saad Al Barrak is a great man and very open minded and we love him, here in Kuwait.
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