Qtel’s identifies three-pillar strategy at telco’s Capital Markets Day

Senior executives at Qtel Group last week presented the telco’s three strategic pillars to industry analysts, which incorporated:

· The differentiation of the customer experience

· The strengthening of the telco’s internal foundation

· Investment in new growth

“We have had significant success to date and our aspiration to join the top twenty global operators by the end of the decade remains important for us,” commented Nasser Marafih, Qtel Group CEO. “However, we recognise that the market is changing quickly and that we need to change with it. Our new vision and group strategy builds on our previous strategy and refines it by increasing our focus on differentiated customer experience, on transforming the way we manage our operations and embracing emerging and parallel business opportunities. At the same time, we will continue to set ourselves challenging financial targets.”

Marafih said in future the telco will increase its focus on broadband solutions, business-to-business opportunities, digital developments (TV, finance and health), as well as fibre technologies. At the same time the group will look to drive further operational and cost efficiency, productivity, and scale benefits while growing organisational and people capabilities.


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