Qtel Qatar officially rebrands to Ooredoo

At an event in Qatar last night, Qatar Telecom officially rebranded as Ooredoo.

More than 2,000 people attended the event, and the launch of the new brand was celebrated by a multimedia and theatrical experience about the transformation into Ooredoo, representing the next step in the group’s evolution.

In 2012, Ooredoo rolled out its fibre network and launched business services like cloud and mobile money. Currently the company is preparing its 4G LTE mobile broadband network for commercial launch.

The rebranding will emphasise the company’s core commitment to its customers and proud Qatari values, of caring; connecting; and challenging. It has been designed to take the company to the next level and making Qatar one of the best-connected countries in the world, in line with the Qatar National Vision 2030.

Qtel Qatar is the first in the group’s portfolio to take on the new brand.