Orange Money has passed the milestone of having four million customers or 14 per cent of its customer base in the 10 markets in Africa and the Middle East where the mobile payment service is offered. Orange Money counted one million users at the end of 2010 and nearly three million a year later. The operator added its latest two countries – Mauritius and Jordan – only recently, the latter being the first Orange Money service in the Middle East.
Orange Money is also available in Cote d’Ivoire, Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal. In Madagascar over a third of all of Orange customers have opened an Orange Money account, while in Cote d’Ivoire daily transactions now exceed XOF 1 billion (US$1.9 million) a day. Two categories of services are growing quickly, the mobile payment of utility and other bills and bank account services. Orange intends to launch Orange Money in all of the 22 countries in which it operates across of Africa and the Middle East.
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