Ooredoo Oman appoints CXO

Ooredoo Oman has announced the appointment of Amaal Al Lawati as chief customer experience officer (CXO). Leading the company’s customer engagement strategy, Al Lawati’s role will focus on continuing the growth of Ooredoo’s call centre service, in addition to allocating the right skillsets to drive the evolution of its customer experience.

Part of the Ooredoo family for over a decade, Al Lawati’s previous experience includes managing over 300 staff and now as CXO, she will lead staff from a range of departments.