Oman’s second mobile reseller launches with differentiated service

Majan Telecom today announced the launch of its mobile reseller operation branded Renna, eight days after rival Friendi Mobile launched services on April 28.

Nielsen says the company is looking to offer transparent services and rates

Renna’s packages comprise two price plans with no monthly or hidden fees:

Renna 6-6 is a classic peak/off-peak price plan that provides customers with a tariff of 38 Bz (US$0.10) from 6pm

Renna 24/7 is a “flat rate” price plan that offers the same price day and night, and is designed to suit customers who make most calls during the day

Renna has also focused on those who make frequent international calls by offering the choice of calling three international telephone numbers of choice at a low rate as part of the price plans.

“To us, simplicity and transparency are instrumental. Mobile prices are often complicated or contain ‘fine print’ that make for unpleasant surprises unavoidable. We want to make it easy for our customers to understand the specific prices in the plans they have selected, and to be comfortable that they get what they pay for,” commented Niklas Nielsen, CEO of Renna.

Renna has also introduced a range of added services that include Call Me Back, Credit Warning, Credit Transfer, and Credit In Advance. With ‘Credit in Advance’, Renna customers who run out of credit can receive a small amount of credit in advance from Renna in order to make important calls and can simply pay the balance the next time they recharge.

Starting today, Renna SIM cards are available at over 250 outlets across Oman. SIM cards can be bought for RO 2 with RO 2 credit included. In addition, customers receive 20 free SMS. Recharge cards can be bought at thousands of points of sale, and Renna has also opened two of its own fully branded shops located at its head quarters in Al Athaiba and in the Dhofar building in Ruwi High Street.

Friendi Mobile launched with the release of starter packs also costing RO 2, which included the SIM along with an introductory promotion of 100 free minutes and 100 free SMS for those who were among the first to purchase a starter pack.

Friendi Mobile’s call rate for ‘on-network’ Friendi Mobile calls is a flat rate of 39 Bz per minute anytime, with no peak or off-peak timing, while Friendi Mobile users can call other local networks for 39 Bz per minute off- peak.