Nokia outlines five blockbuster trends on the eve of MWC 2015

Nokia today outlined its strategy for seizing the opportunities of a programmable world, and rounded off its launch line-up for Mobile World Congress (MWC) by unveiling the innovative predictive marketing solution, which lets operators tap growing amounts of data to offer smarter services, boost revenues and improve customer loyalty.

At a media and analyst briefing on the eve of MWC, Nokia President and CEO Rajeev Suri outlined the transformational steps Nokia has taken since the sale of substantially all of its Devices & Services business and rebirth as a company focused on a world of connected people and things.

Suri also launched Nokia’s predictive marketing solution, part of the company’s increasing focus on analytics which tap the vast amount of data available to provide a richer picture of mobile service experiences and ways that information can benefit both people and operators.

The predictive marketing solution leverages the capabilities and know-how of Nokia Networks’ Customer Experience Management and the Mobile Marketing Suite from mapping and location intelligence unit HERE, bringing a contextual element to data and the opportunity to very quickly set up personalised offers for services tailored to individual customer needs.

Predictive marketing is one of the many opportunities Nokia sees in big data and analytics, and part of the five blockbuster trends the company is discussing at Mobile World Congress 2015. In Barcelona, Nokia will also show how the telco cloud can help operators keep pace with the Internet world; how ultra-dense networks can ensure performance and meet growing capacity demands; explain how the latest application of location information can improve driving safety; and how to connect and manage the Internet of Things.