Nedjma rebrands to Ooredoo

Algerian cellco Nedjma has officially rebranded as Ooredoo. Recognising the strong emotional link that many people have with the Nedjma brand, the company will continue to use both the Nedjma and Ooredoo logos during the transition period of the rebrand.

As part of the rebrand, the company headquarters in Algiers, two major brand offices, and all of the stores have been rebranded.

In parallel with the rebrand, Ooredoo is rolling-out a new 3G service in Algeria.