Mobily to invest US$1 billion over five years

Second operator in Saudi Arabia, Mobily, has pledged to invest at least US$1 billion over the next five years in its effort to become the top operator in the kingdom ahead of STC and Zain. The operator’s CEO Khalid Al-Kaf stated this as the firm celebrated five years of operation since launching in May 2005.

Mobily’s five-year strategy plans to prioritise the enrichment of customer’s lives through the provision of “cutting-edge applications and state-of-the-art data and broadband services”, as well as by providing the best working environment for employees in the region. In addition, it is aiming for a 370 per cent increase in its broadband subscribers.

A press release stated “The multi-facet strategy’s main aim is to keep Mobily the leading telecommunications operator not only in Saudi Arabia, but in the entire Middle East and North Africa region”.