Mobily and Huawei collaborate on next generation SDP

Saudi cellco Etihad Etisalat (Mobily) and Huawei have announced the implementation of what they claim to be the Middle East’s first commercial next generation Service Delivery Platform (SDP) involving landmark advances to nearly every segment of the operator’s nationwide mobile network.

Mobily announced in early 2011 that it would undergo a strategic business transformation that would provide more innovative services to its customers while streamlining overall operations and management processes. The technology behind the resulting SDP has been engineered specifically for the operator by Huawei.

With the next generation SDP, Mobily will be able to more rapidly implement new multimedia services collaborating with content publishers, service providers and all other players in the value chain. The platform also allows Mobily to do things like setting up its own app store, integrating with over-the-top content providers, and developing cloud-oriented services.