Lebara Mobile KSA announces MVNO launch

Saudi Arabia MVNO, Jawraa Lebara has announced the launch of its services in the kingdom over Mobily’s network.

Lebara, which primarily targets migrant communities with its pay-as-you-go SIM deals and related products, currently operates across eight European countries (Denmark, France, Germany, Netherlands, Poland, Spain, Switzerland and the UK), as well as in Australia.

It said in Saudi Arabia it will target the estimated 10 million expatriates living in the country, where prepaid SIM cards and top-up vouchers will be sold through the Saudi Post and other retailers.

For the time being, Saudi Arabia remains only one of two countries in the Gulf region to allow MVNOs, Oman being the other. In September Virgin Mobile Middle East & Africa (VMMEA) launched its MVNO operations in Saudi Arabic, with capacity from STC’s network.