Huawei unveils SoftMobile solution for the first time in the Middle East

For the first time in the Middle East, Huawei this week unveiled its SoftMobile solution, which is set to help build on-demand, orchestrated and ocean-like mobile broadband networks.

SoftMobile helps operators create commercial opportunities by opening up the way for mobile broadband success.

Total revenue from subscriptions can be increased via the expansion of the number of connections beyond what is possible with today’s smartphones, creating a huge opportunity for operators to become enablers of innovation by opening up network functionality to third parties developing applications to run across an expanding ecosystem.

Huawei believes that SoftMobile represents at least a US$2 trillion market opportunity for operators by 2020.

“What SoftMobile brings is the additional emphasis on software and the cloud,” Atif Jamil, senior Wireless Solutions manager for Huawei Middle East told Comm. “Through SoftMobile, 2013 is the year SingleRAN takes the step into a wider "single" structure via a common hardware platform supporting different standards. With SingleRAN as the common platform and through SoftMobile open APIs, applications are given on-demand access to network resources to enable the implementation of new business models.”

With the growth of heterogeneous networks, site complexity is increasing and the need for network orchestration that can manage coordination of a multi-band, multi-layer and multi-cell environment becomes of paramount importance. One of the primary applications of the SoftMobile approach is orchestrated resource utilisation. This helps operators coordinate resources along multiple network bands, modes, layers and cells to maximise the value of their network investments.

Huawei confirmed that SoftMobile is implementable for operators in the region now.