Huawei ships over 64 million devices in H114

Huawei shipped 64.21 million devices in the first half of 2014, including 34.27 million smartphones, as it launched premium products such as the Mate 2 4G and Ascend P7.

In a statement, the Chinese vendor said that the “steady and sustainable” growth of its consumer unit “further demonstrates the success of its strategy to develop premium quality products while building brand awareness through global marketing initiatives”.

According to reports earlier this week, Richard Yu, head of the Consumer Business Group at Huawei, said the unit had already achieved more than half of its 2014 profit target, although no figure was put on this.

In the two months that followed its global launch, nearly two million P7 units were sold in 70 markets across Europe, APAC, MEA and Latin America. While the company has not released sales details for Mate 2 4G, it said that this has “achieved popularity in markets such as China, Europe, Southeast Asia and North America”.

The company was also keen to point out the international aspect to its growth. In the second quarter, it shipped a total of 20.56 million smartphones to markets in Asia, Latin America, the Middle East and Africa, a year-on-year increase of 85 per cent.