Huawei launches Middle East entertainment portal, targets games first

Huawei has announced the launch of a new Middle East Hosting Centre and cooperative programme aimed at empowering local telecom operators to pioneer original communication and entertainment services for the public.

The plans were unveiled at the Huawei Middle East InTouch Hosting Cooperation Forum, which was attended by over thirty telecom operators from the MENA region and more than 80 content and service providers from all over the world.

The InTouch Lab Partnership Programme brings together the services and experiences of content providers from around the world to the Middle East. Through the initiative, telecom operators will be able to explore new service collaborations that deliver gaming, video, music and communication offerings to local consumers, while also opening up additional revenue streams for their respective businesses.

To date Huawei’s InTouch Partnership Programme includes over 500 partners worldwide collaborating across seven global hosting centres.

The programme is part of a long-term Huawei investment plan that started with the founding of the company’s first Middle East Hosting Centre to support the technological requirements of the InTouch Programme. Housed in Dubai, the centre is already set up and will be the regional hub for all research and development efforts led through the programme. These include access to open developer interfaces, app development tools, technology support staff and training, and testing environments for new services.

Alongside the Middle East Hosting Centre, Huawei further announced the launch of its own dedicated entertainment portal for the region known as Wakti, Arabic for “my time”. The online portal will house the various services developed through the global InTouch Programme and will ultimately shorten the time-to-market of newly-created entertainment services for consumers in the Middle East.

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