Facebook’s mobile ad revenue explodes by 151% in Q2

Facebook’s focus on mobile continued to pay off in the second quarter as the sector accounted for a record 62 per cent of total advertising revenue.

For the quarter ended June 30, Facebook reported total revenue of US$2.91 billion, up 61 per cent year-on-year. Net income on a GAAP basis was US$1.09 billion, more than double the 2013 figure of US$488 million.

Total advertising revenue increased 67 per cent to reach US$2.68 billion, meaning mobile generated US$1.66 billion. Mobile advertising revenue made up just 42 per cent of the total in the same quarter last year and 59 per cent in the first quarter of 2014.

Mobile ad revenue grew 151 per cent year-on-year, with mobile monthly active users totalling 1.07 billion as of June 30, a 31 per cent increase compared with a year earlier. There were a total of 1.32 billion monthly active users across the social network, a 14 per cent increase.

Facebook had an average of 654 million mobile daily active users during June, up 39 per cent year-on-year from 469 million in June 2013. Total daily active users stood at 829 million, a 19 per cent year-on-year increase.