Etisalat launched m-commerce solution in Egypt

Etisalat Egypt today launched a mobile commerce service, known as ‘Flous’, across the country in a bid to provide its customers with access to banking services, many for the first time.

“Flous” – which is Arabic for “money” – enables customers to use their mobile phones as digital wallets. They can transfer money to other participating customers through their mobile phones and load or take out cash at over 100 Etisalat outlets and 405 National Bank of Egypt (NBE) branches across the country.

Flous is offered in association with NBE and MasterCard. The newly introduced programme is the first implementation of the Mobile Payment Solution that MasterCard and Egyptian Banks Company (EBC) introduced to the market.

After signing up, Etisalat and the NBE will provide customers with virtual bank accounts, enabling them to use their mobile phone as a debit card and manage money directly from their handset. The service, which requires a password for each transaction, is designed to give customers security and flexibility.

Etisalat currently serves 141 million customers in its 15 operating countries throughout the Middle East, Africa and Asia.