Ericsson looking to enable game-changers

Ericsson is on a mission to ‘enable game changers’, according to Rafiah Ibrahim, Ericsson’s head of Middle East and East Africa. Speaking recently at a roundtable event she said, “We are focussing on new areas to Ericsson such as broadcast and media, and are appealing to three groups of change makers, namely operators, broadcasters, and people.” She continued, “Operators are looking to generate more revenue, deliver more services, and operate the best networks, and we are actively involved in assisting them to achieve this.”

During the course of Mobile World Congress in Barcelona at the beginning of March, Ericsson announced a number of wide-reaching agreements with operators from the Middle East, including companies such as Ooredoo, Etisalat, STC, and Zain for projects including a LTE-Advanced Small Cell solution, 5G, Radio Dot, and a Business Support Systems transformation project.

Looking ahead, Ibrahim says Ericsson shall remain active in areas as they relate to the core network, but has identified other activities of interest including OSS/BSS, cloud and IP, and managed services, while also developing solutions for specific industrial and societal verticals such as transportation, public services, and energy.