Du looks for thicker slice of post-paid and business market

The UAE’s second telecoms provider Du continues to target the business and post-paid segment in the country, having earlier this month announced the launch of the Business Super Plan, a new mobile tariff for small and medium enterprises (SME). The Business Super Plan provides flexibility, transparency and performance with benefits including the freedom to call anywhere in the world, anytime, for effectively AED1 per minute (US$0.27) as part of an included international minutes bundle. The package also offers one rate on all incoming calls while roaming; a BlackBerry offer in the UAE; a 50 per cent discount on calls within a business; and per second billing on all outgoing calls from the UAE.

Du offers two Business Super Plan options tailored to varied levels of mobile usage:

Business Super 150: Customers pay AED150 per month and receive AED150 in international minutes and AED150 in national minutes, every month.

Business Super 300: Customers pay AED300 every month and receive AED 300 in international minutes and AED300 in national minutes.

Du broke down its subscriber additions for the first time for the Q209 period, reporting that just three per cent of its overall base of 2.9 subscribers was post-paid at the end of June. However according to Comm. calculations, post-paid subscriber growth rate was almost five times higher than prepaid over the period, with the number of post-paid subscribers rising by 24 per cent in Q209 compared to a growth rate of just over five per cent for prepaid users.