Comviva to expand ring back tone platform into Africa

Comviva today announced that it has signed a MoU with Inmobia, a provider of technology platforms and content for mobile operators. The deal will see Inmobia help Comviva provide its Ring Back Tone (RBT) Content Portfolio in Africa. Comviva’s RBT platform enables operators to provide their subscribers with a wide range of personalised mobile music applications.

“Among the varied portfolio of mobile music offerings, ring back tones have achieved killer application status with mobile subscribers in many markets worldwide,” commented Manoranjan Mohapatra, CEO of Comviva. “RBT constantly evolves, creating long-term customer stickiness and providing a sustainable revenue stream for operators. Comviva’s RBT has enjoyed enormous success with operators across geographies and we are confident of replicating this success in Africa.”

Comviva’s RBT solution has witnessed huge success with over 13 million subscribers on a single operator network, and is deployed by over 20 operators worldwide.