Comviva consolidates Africa focus with Starfish Mobile MoU

Comviva, the mobile VAS provider, today announced that it has signed an MoU with Starfish Mobile International Inc., one of the leading content aggregators and mobile marketing agencies in Africa. This tie-up with Starfish Mobile will further strengthen Comviva’s RBT (Ring Back Tone) content portfolio in the region.

With this partnership, both Comviva and Starfish Mobile bring their expertise and resources to the table with the content strategy that allows mobile operators to drive the quantity of users on their networks and to achieve sustainable usage of their services.

Comviva’s RBT content portfolio enables operators to provide a wide range of personalised mobile music applications, allowing subscribers to reflect their personality and emotions using Comviva’s RBT applications.

The MoU with Starfish Mobile forms part of Comviva’s active push into Africa. Earlier this month the company also announced entering an MoU with Inmobia, a provider of technology platforms and content for mobile operators. The deal is set to see Inmobia help Comviva provide its RBT content portfolio in Africa.