With a recession on the cards, there is no better time than now for enterprises to harness the value of Web 2.0 in their business by capturing innovation, collaboration and social engagement, asserts Brian Armstrong, BT’s general manager for Turkey, Middle East and Africa
Not so long ago, Web 2.0 was the new kid on the consumer technology block, and people were excitedly speculating about its potential in business. Right now, the economic climate makes excited speculation about the potential of anything a pretty rare commodity. There is an argument, however, that a downturn or recession is precisely the climate in which Web 2.0 tools will prove their worth. The key question to examine is what hidden value they can liberate from organisations during a downturn. We believe that Web 2.0 provides a route to business efficiency – and therein lies its potential as a key to unlock value.


Abdullah Mutawi is partner and head of telecom at Trowers & Hamlins, Bahrain
ProCurve, which is integrated within HP’s Technology Solutions Group (TSG), is the number two networking infrastructure player globally, though the rift between second place and pacesetter Cisco remains significant. In the EMEA region, ProCurve’s eight per cent market share trails far behind Cisco’s 50 per cent, with the latter offering not just comprehensive networking hardware but also a variety of Cisco-branded applications integrated into its network, including unified communications, telepresence and Internet security.
