With a recession on the cards, there is no better time than now for enterprises to harness the value of Web 2.0 in their business by capturing innovation, collaboration and social engagement, asserts Brian Armstrong, BT’s general manager for Turkey, Middle East and Africa
Not so long ago, Web 2.0 was the new kid on the consumer technology block, and people were excitedly speculating about its potential in business. Right now, the economic climate makes excited speculation about the potential of anything a pretty rare commodity. There is an argument, however, that a downturn or recession is precisely the climate in which Web 2.0 tools will prove their worth. The key question to examine is what hidden value they can liberate from organisations during a downturn. We believe that Web 2.0 provides a route to business efficiency – and therein lies its potential as a key to unlock value.