Navteq is a provider of comprehensive digital map data for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. Last October Nokia announced a move to acquire the Chicago-based mapping company, and given the handset manufacturer’s belief that contextualisation is becoming an increasingly integral part of social and commercial interactions, the ubiquity of location-based services has never been so compelling
“There were 25 million handsets sold in Europe, Middle East and Africa, which supported global positioning systems (GPS),” says Serge Bussat, Navteq’s vice president and general manager of Consumer and Wireless Europe. “This number is forecast to rise to 79 million in 2009, showing the strong market take-up of portable location-based service services and applications,” he adds.