Ericsson has conducted research into what are the recurring characteristics of successful global telecom operators, and has devised six ‘growth codes’ that it believes service providers can implement in order to consolidate their development and market positions. Anders Lindblad, Ericsson’s president for the Middle East, details Ericsson’s outlook

Anders Lindblad says that operators that have learnt to maximise returns from broadband network investments are typically the ones leading their respective markets

Continue reading →

Regional operators have discovered that traditional network key performance indicators (KPIs) do not always reflect what the customer is actually experiencing and thus his/her accurate satisfaction. In fact, an operator can boast the top KPIs in a given market and still lose market share to a competitor with a lower KPI score but a more compelling end-user experience. For operators in the Middle East, a strong Customer Experience Management (CEM) solution is clearly a mandatory direction, but what does that actually look like?

Xia Chaojie, VP Delivery & Service, Middle East, Huawei

Continue reading →

As a brand architect and occasional ‘brand evangelist’ I am often surprised by the fast adoption of brands by Middle Eastern consumers. We love brands here and are keen to adopt them and make our mark with them because they are powerful ‘quick signifiers’ of social status.

Liam Farrell is founding partner and executive creative director of Unisono

Continue reading →