The liberalisation of many economies has resulted in numerous growth areas; and none of them has been more impressive than in the telecom sector, particularly the mobile business. However, the industry is witnessing challenges that can potentially slow the pace of further growth: eroded ARPU and increasing churn rates. Telecom operators are currently striving to work out differentiated offerings in an attempt to reduce their own subscriber defection and acquire new users from rivals
Mohamed Jamoussi is a senior technical consultant with Saudi Telecom (STC). The views expressed in this article are his own
