Mohamed Shameel Joosub became CEO of Vodacom Group effective September 1, inheriting a cellular operation that remains a market leader in South Africa, but a second-tier pan-regional African player, with presence in four other sub-Saharan markets. Digital content, enterprise services, and the leveraging of its relationship with parent group Vodafone appear to be Joosub’s early strategic positions for the cellco
Shameel Joosub is an experienced Vodacom executive so it will be interesting to see whether he is able to inject some fresh dynamics into the cellco