The Internet is becoming more and more app centric as smartphone penetration and mobile computing are on the rise. This leads organisations to play with the idea of creating their own infrastructure in order to leverage on the opportunities and high demand for applications. There is a huge availability of app stores ranging from different mobile operating systems, netbook apps, HTML5 apps, TV apps, to stores specialising in selling apps for a distinct industry. There seems to be enough room for businesses to tap into this market. Most of the app stores are operated by the platform manufacturers; however, operators that are even closer to the consumer need to open their own versions of stores in order to create wider adaptation of mobile applications.
Alexander Rauser is CEO of Prototype Interactive
