With a target to generate €500 million (US$724 million) from cloud computing opportunities in 2015, Orange Business Services is tailoring its offerings to match the requirements of all kinds of corporates. Flexibility appears to be the name of the game in the burgeoning cloud computing market, and Rudolf Sarah, regional Cloud director for Orange Business Services, highlights the direction things are taking in the field

Sarah says that while the benefits from cloud computing are there to be seen, it is an intricate job putting all the various parts in place

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Investment in mobile broadband networks is one thing. Monetising the investment through the creation and delivery of services and applications is another thing. Mona Benlaib, Ericsson’s VP and head of Mobile Broadband Engagement Practice in the Middle East and Africa, explains why it is important for operators to also consider a mobile broadband segmentation model

Mona Benlaib says that mobile broadband business models tailored for the region are critical to ensuring the sustainable uptake of services 

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In February, Jay Srage was promoted to become president for Qualcomm in the MEA region. In his broadened role he shall focus on strategies that cut across the entire region and believes the three years that Qualcomm has been physically present in the region have been met with huge success

Jay Srage says that on a wider view, Qualcomm is also a huge supporter of the vision of the ‘Internet of everything’ in which anything that benefits from being connected to a network shall be

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At the beginning of March 2010, Orange Jordan became the country’s first operator to launch 3G, enjoying an official exclusivity period that extended to just under 12 months thereafter. Within that time the telco looked to establish a strong brand association with the technology and the services it enabled ahead of the introduction of competition. The launch by Zain of its HSPA service in February 2011 will be a test of how successful Orange has been in establishing its own 3G credentials

Nayla Khawam assumed her new responsibility as CEO of the telco as of July 1, 2009

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The year 2010 has been considered by industry commentators as a turning point for the adoption of mobile advertising services given the business model becoming better understood by brands and network operators alike. Hani Ramzi, Alcatel-Lucent’s executive director of Mobile Advertising for the EMEA identifies the levers required for the successful execution of a mobile advertising engagement

Hani Ramzi is Alcatel-Lucent’s executive director of Mobile Advertising for the EMEA

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