Over the past six years, Zain Group has been a significant contributing party to the corporate strategy guide for network operators in the MEA region. From its aggressive M&A activities at times, to its technology leadership and branding prowess, Zain has become a bellwether for operators across the region. Bashar Arafeh, Zain Group’s chief commercial officer gives his perspective of the main trends currently facing the sector from an operator perspective in the MEA
Arafeh’s main message to network operators is not to be myopic. He says telcos are in the telecom business not the mobile operator business and as such they should be open to new business opportunities