On July 1, Nayla Khawam became CEO of Jordan Telecom Group Orange. Her predecessor, Mickael Ghossein was instrumental in transforming the incumbent from a stodgy government utility into a commercial integrated company, and Khawam’s early focus will likely be on driving the gains from integration. Jordan is a notoriously competitive market and part of Khawam’s mandate is to continue to differentiate Jordan Telecom’s services, and make the telco an operator of reference
Nayla Khawam is a France Telecom veteran whose eye for detail will likely see her focussiong her efforts on the further improvement of the overall Orange experience